100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Spot exactly where hoteliers test in and we look at out what is trending in resort marketing. I’m your host, Ryan Embree. Hi there everybody. And welcome to the 100th episode of the Suite Location. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we finally designed it to this episode. This is a very humbling practical experience. You know, we commenced this podcast, this digital advertising and marketing podcast back in 2018. It’s just so substantially support from Travel Media Group and, my teammates around the years. I don’t forget the very first episode when we had been making an attempt to come to a decision on the name. We had, a couple distinctive names. We landed on the Suite Place and listed here we are at episode 100 four several years later, just some fast points ahead of we get began. And we surely are gonna share some information today, but this podcast is, streamed around SoundCloud, iTunes, Google Podcasts, Spotify. Now around this earlier, back again in 2021 and Stitcher as nicely, we have acquired about 50,000 plays and 600 followers from those internet sites. So once again, just so humbled and thankful for all of our listeners out there, where ever you are listening from. So these days with episode 100, this sort of a celebratory milestone, I figured what we do right now is maybe basically count down some of my favourite and really the most performed and well known tracks that we have experienced around these past a hundred episodes. We coated a lot of matters when it comes to resort electronic promoting. And it is funny to pay attention back to some of the initially few episodes. The subject make a difference in which we speak about on the Suite Location is know-how is social media is popularity administration for, for lodges, and this know-how progressed so rapidly. So appealing to go back again to these initially couple episodes, to see what we were being talking about and, and how that definitely bridges to these days and see how substantially points improve. So let us commence the countdown, the range just one. So we’re not gonna operate backwards. We’re gonna start at amount a person and function our way down. Selection one, really episode 84, how to current market your hotel’s breakfast choices. And we did not foresee for this episode to be so well-liked, but it makes sense, appropriate? One of the factors I know I’ve talked about on this podcast, a single of the issues that genuinely changed the most through these, these past couple years with the pandemic is how a hotel serves breakfast to his company. It’s a staple. It’s anything that we’re all applied to as tourists coming to the house, observing that breakfast buffet, looking at that waffle maker, from time to time that warm breakfast, that continental breakfast and how that is seriously adjusted, appropriate? And certainly it started out with the pandemic of a wellbeing and safety concern of seeking to minimize close speak to amongst your visitors and your workers. But then it is sort of also in 2021, 2022 has become a staffing situation, appropriate? A ton of inns nevertheless are battling with this, and they’re not equipped to personnel their breakfast place. They are not equipped to preserve up with the friends that are coming in and out cleaning just after them generating positive that the food stuff is currently being refreshed. So, you know, this episode, we took a deep dive into stating not only how to current market your breakfast solutions, but how to set the correct expectations of what your breakfast offerings are at the moment, due to the fact there is just these kinds of a major spectrum there of wherever accommodations are at. And some of that also relies upon on the place you’re located in the region, right? We saw some pieces of the place, that were a whole lot slower receiving again to quote unquote standard and experienced limitations at their accommodations. So it was more difficult for them to get back to that breakfast that visitor have come to love. So if a traveler was touring from one place of the nation to a further area, and they were being anticipating this simply because all the inns in their location had been back again to standard that could lead to challenges. So this was a fantastic episode, super, tremendous well-liked, all over again, form of a surprise, but you know, when you really sat down and feel about it, genuinely not that astonishing simply because of the historical past of the previous couple decades, amount two was episode 94 and this, it truly speaks to what I talked about at the starting of this episode, suitable? The evolution of factors like social media technological know-how, and how a great deal that modifications just months or, or a long time over many years, this episode was all about Instagram reels for accommodations, appropriate? So we delight ourselves at Journey Media Team at being at the forefront of resort, electronic advertising. We are the industry experts. And 1 of the matters we appear for is new styles, traits, and features, specially when it comes to social media platforms, cuz which is what we do for inns. We husband or wife with them. We aid build personalized articles for accommodations on areas like Twitter, Facebook, LinkedIn and Instagram, suitable? We know how well-liked Instagram is, particularly with the young travelers, millennials and gen Z. And one of the things that Instagram experienced lately launched was Instagram reels. And this was a characteristic that was truly pointed at TikTok, ideal? And they ended up attempting to it’s possible steal some of that market share. These were these type of 30 to next clips that end users could share on Instagram form of like Tik Toks in purchase to possibly market matters on house, market facilities, breakfast solutions like we just talked about. So this was a new characteristic that was not too long ago launched from Instagram. And this episode was completely excellent. We brought anyone from our social item crew on as a visitor speaker to type of wander us via how to use and what some best techniques are for Instagram reels. Range three was episode 80, how to current market your hotel’s new renovations. Proper? So one particular of the issues that we truly centered on for the duration of the pandemic for inns was clearly how to get a lot more occupancy in a time where by vacation just was not going on, correct? Other than out of necessity. But some lodges resolved to go a completely diverse route and shut down fully to definitely do some new renovations, proper? To renovate that foyer or entirely redo their rooms or features. And when we got out of the pandemic, they, we had these virtually model new motels, renovated hotels that we have been seeking on how to market and market place. So we shared some really wonderful strategies, tips and very best techniques on how you can share on social media, create some enjoyment, communicate to that and your review responses, your popularity management, due to the fact you’re only new for so extended. I bear in mind that was just one of the important phrases that we were being speaking about. New is new for just a quick total of time. So you want to take edge of it though you can. There is really new renovations is some of the finest moments to get these five star testimonials and seriously place your ideal foot ahead out there with these kinds of a large, massive funds financial commitment. We know, take place with renovation. Selection four of our most well known episodes ever on the Suite Spot. This was episode 86 arranging your hotel’s 2022 social media calendar aspect one particular. So this was these a big episode that we actually had to do two elements of it. And this is actually just one of my preferred episodes. We experienced Aislynn Roberts on and she’s one of our workforce associates from consumer results. And she speaks to resorts on a daily foundation making an attempt to discover inspiration for them to come across posts about activities, regional tales, features, seize bookings as a result of social media. So what we made a decision to do was get a calendar, the 2022 calendar. And we went via every single season and commenced to fill out that calendar, give strategies for the summertime, the spring, the winter and the slide to help hoteliers fill that calendar out with just interesting information. And once again, this was just one particular of my beloved episodes, really just receiving inventive and, and sharing with hotels. Some genuinely, definitely exceptional means to, to spur engagement on their social channels. Selection five was episode 83 sophisticated sentiment investigation and reporting. Now this was with Jason Lee, our chief engineering officer, most likely one of the most recognizable voices on this podcast. He’s been with me innumerable situations. And the reason is, is because specifically what this episode was all about. A new rollouts for Journey Media Group, electronic solutions for lodges. So Jason and his products and advancement group had been tough at operate. Ended up essentially diving deeper into insights and data from guest feed-back. And this episode is all about that. Conversing about how we get that info from guest critiques and how we give that facts again to the hotelier to make smarter operational and cash final decision. So this was a seriously good episode doing a hundred podcast episode could not have been accomplished without the aid of my advertising group and the help of Journey Media Group and listeners like you. So I want to thank you, but we have also experienced some company exterior of the Journey Media Group business, sign up for us, some definitely large names in the marketplace. I remember we experienced a pair episodes of Yan Phitom from STR during the throes of the pandemic the place we talked to him about, you know, what was on the horizon. What was the STR information declaring to us which could offer clues? Because we had hardly ever been by way of anything like that in the business we have been through recessions ahead of, but practically nothing, practically nothing like we noticed the previous couple decades, oh, we experienced hospitality influencer. Rupesh Patel on to converse about standing administration and how significant that is for his lodges and, and what he’s carrying out proper now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some key players from resort management groups just sign up for us and, and give strategies and methods on electronic marketing. And I’m so thankful we have so quite a few far more visitors not ready to get to appropriate now, but thankful for. So if you have not checked out some of these episodes, make sure you do lead to they are incredibly, quite insightful. And by means of carrying out this a hundred episodes really worth, we’ve also have some seriously unique once-a-year episodes that we do each single year that I’ve genuinely appear to enjoy and are some of my favorites. A single of them is with our VP of product or service and advancement, Patrick O’Brien. He will come on each and every 12 months and we search at the prime 5 sentiment tags for lodges across the country. You know, we have talked about cleanliness, which was a huge tag and subject in the course of the pandemic, of course, and Patrick not only shares this information with us, but he also shares approaches that you can respond to opinions as properly as leverage this information for your social media marketing and web-sites. Another yearly episodes we do with is with our president Dana Sanger. We do a yr in review at the stop of each calendar year, just chatting about the awesome accomplishments that the Travel Media Team crew have achieved and, and milestones and ambitions that they’ve strike as nicely as the benefit that we’re equipped to present for our lodge partners. We’ve been in hospitality, as I’ve pointed out right before for above 40 a long time and, and have resorts that we operate with throughout the nation. So this is a actually awesome episode to kind of reflect on all the factors that we’ve performed to assist further these partnerships and carry on new and existing interactions in the marketplace. And then last year in 2021, we experienced just one of, I would say the coolest sequence. And this was currently being ready to hear to you, our audience, the listeners, the lodge listeners out there, and what they have been ready to do is share their tales of what we referred to as hospitality heroes. So we had a, a number of episodes that we did in this sequence just to realize some of all those hoteliers that went above and further than all through what a person argued the toughest time for our market. And there were being just some amazing, incredible stories. And it was just such an honor to share those more than a channel on a forum like this. And with that, I am quite enthusiastic to announce that we are undertaking a 2nd sequence, which is going to be named Hospitality Trailblazers, where we are gonna acquire some of the largest and loudest voices in the lodge business. And we’re gonna invite them on the Suite Location. We’re gonna converse and we’re gonna choose their mind, ask them what they believe about what is what is on the horizon. What they imagine are some ideas and methods. When it will come to digital marketing and advertising for their administration group, we are gonna have some really, truly terrific company and I am super stoked about it. So you’re listening to about it listed here. 1st more specifics to appear about Hospitality Trailblazers. This is our next series that we’ve accomplished to kind of genuinely amplify the voices of our industry. Simply because again, we, we, we’re this kind of a restricted knit community, but once again, as we wrap up right now, I just wanna thank absolutely everyone. My Travel Media Team crew, my advertising and marketing staff for all the really hard perform that they’ve place into this, a hundred episodes is no effortless feat. I wanna thank you. The resort listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to go away us a evaluation. We’d enjoy to hear your remarks and opinions about what we’re executing, solutions about what you’d like to hear for our next a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will chat to you following time on the Suite Spot. To be a part of our loyalty system, be positive to subscribe and give us a 5 star examining on iTunes. Suite Spot is generated by Vacation Media Group. Our editor is Brandon Bell with deal with artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you loved your keep.