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Corona Canada launches “Rediscover the Outdoor” travel auction plan to guidance regional tourism

New Ipsos study for Corona Canada reveals that amid pandemic travel fears, Canadians are keen to take a look at Canada on trip

TORONTO, Sept. 8, 2020 /CNW/ – Vacations are a small closer to dwelling this yr, but the very good information is that eight in ten Canadians (83%) believe that that there is a lot to see and do from coastline to coast. Nowadays, Corona Canada announces the start of “Rediscover the Outside,” a vacation auction software that supplies an rapid expense into the Canadian tourism business with pre-purchased knowledge offers from Travelzoo that will be available for buyers to search and bid. From weekend wilderness excursions to an afternoon used paddle boarding, community journey deals accessible on the site really encourage Canadians to reconnect with the outdoors securely, whilst supporting neighborhood tourism.

In a current Ipsos study for Corona Canada, it was discovered that whilst quite a few Canadians (71%) continue to be careful about air vacation, pretty much 50 % (48%) are relaxed heading on family vacation as long as they do not have to fly. In point, 4 in ten (42%) are prepared to shell out up to 12 hours driving to their family vacation location, with an additional 40% who are excited to program a Canadian trip through the fall or wintertime vacations.

“As a manufacturer, Corona has lengthy been synonymous with the enjoyment and discovery of mother nature and the terrific outside,” claims Mike Bascom, Senior Promoting Director, Corona Canada. “Obtaining seen the devastating influence of the global pandemic on the Canadian journey market this summertime, we felt now was the time to launch a plan that could help encourage greater consciousness and assistance for nearby tourism, especially as we head into the slide/winter season travel year.” 

Further more Corona Canada vacation survey data indicates that:

  • 6 in 10 Canadians (58%) agree that they want to do their component to aid Canadian tourism by travelling locally – mounting to 64% between Gen X’ers and 63% among Boomers.
  • 50 % (49%) concur they’re making an attempt to assistance Canadian companies by travelling domestically.
  • 4 in ten (39%) say they’re seeking for unique outdoor Canadian journey ordeals with 45% of Gen Z and 47% of Millennials most in favour of this variety of holiday.
  • Just one in 3 Canadians (36%) view the pandemic as an prospect to see more of Canada, though a lot more than fifty percent (52%) agree that they will choose to examine Canada even when intercontinental vacation picks up yet again.

As of now, the auction portal – open up from September 8 to October 31 – will aspect knowledge offers offered for order in communities across Ontario, British Columbia and Alberta. Setting up September 9, added offers will be launched in Atlantic Canada followed by Quebec on September 14.

How the system functions: Canadians can browse and bid on the vacation deals available by means of the auction portal at

  • Spend: Corona Canada and Travelzoo are investing in knowledge offers that includes community suppliers, infusing an instant investment into the domestic tourism field.
  • BID: People can bid on a nearby vacation expertise of decision in $10 increments. Deal selling prices start out at 50% of the retail price, and successful bids simply cannot exceed the posted benefit of the bundle.
  • Purchase: The auction finishes when time expires or when anyone submits a bid for the posted value of the journey package.
  • E book: In the course of the redemption window for a acquired package deal, buyers can guide their practical experience working with the exclusive voucher and reservation code acquired on putting the successful bid. (Be aware: redemption window differs for just about every package deal).
  • BON VOYAGE: Buyers enjoy their nearby getaway in a harmless and responsible way.
  • Improve: Auction proceeds are reinvested back again into the application to create more journey encounters, so we can proceed to help Canada’s tourism market.

For much more information and facts, go to or comply with @CoronaCanada #RediscoverTheOutdoors.

About Corona Canada

First brewed in 1925, Corona is a pioneer in the beer sector by staying the initially to use a transparent bottle showcasing its purity and superior quality to the entire world. No Corona is entire with out the lime. Obviously introducing character, flavour and refreshment, the lime ritual is an integral part of providing an encounter that is actually special to Corona. The manufacturer is synonymous with the seaside and celebrates time outdoors. It invites people today to pause, chill out and disconnect to reconnect with our critical nature. For extra go to

About Travelzoo
Travelzoo® presents our 30 million members insider bargains and 1-of-a-type activities individually reviewed by just one of our deal industry experts around the globe. We have our finger on the pulse of remarkable vacation, enjoyment, and way of living activities. For about 20 a long time we have labored in partnership with more than 5,000 best journey suppliers—our very long-standing relationships give Travelzoo associates access to irresistible specials.

About the Review
These are some of the conclusions of an Ipsos poll executed in between August 28th and 31st, 2020, on behalf of Corona Canada. For this study, a sample of 1,002 Canadians aged 18+ was interviewed online. Quotas and weighting have been utilized to make certain that the sample’s composition demonstrates that of the Canadian inhabitants in accordance to census parameters. The precision of Ipsos on the internet polls is measured employing a trustworthiness interval. In this case, the poll is accurate to in just ± 3.5 proportion details, 19 times out of 20, had all Canadians aged 18+ been polled. The reliability interval will be broader amid subsets of the inhabitants. All sample surveys and polls could be subject to other resources of mistake, such as, but not constrained to coverage error, and measurement error.

Resource Corona Canada

For further info: Tamar Nersesian, Sr. Communications Supervisor, Labatt Breweries of Canada, [email protected], 416-318-3989 Lisa Kwong, Vice President, Veritas Communications, [email protected], 647.973.9882