What is affiliate marketing in Amazon?

How to Become an Amazon Associate (step-by-step guide for newbies)

Consider starting an Amazon affiliate business instead of finding your own things to sell on Amazon if you don’t enjoy doing that. You will sign up to join the Amazon Affiliate program, often known as Amazon Associates, rather than creating a Seller Central account. You’ll pick the goods you want to promote on your own website in exchange for commissions. When someone clicks on one of your website’s affiliate links to buy one of those products, you will receive a cut of the sale.

You will manage your products and sales through the Affiliate Central dashboard as opposed to Seller Central. You can sell on Amazon using this strategy without spending money on anything other than your own website. To learn more about Amazon marketing you can visit the below link:


Amazon Dropshipping

You don’t keep things on hand when dropshipping. Instead, you buy the goods from a third party, who then sends them on your behalf to the buyer. Your buyer will never be aware that the products are not your own. Although dropshipping is a common e-commerce business concept, there are many restrictions on Amazon. You must always be the seller of record on Amazon. You must declare that you are the product’s vendor whenever it is mentioned, including:

  • Invoices
  • Slips for packing
  • Any further details concerning the goods

Before shipping the order, you must also take away anything that could be used to identify the third-party vendor, including the items mentioned above. Of course, processing returns is also your responsibility. In essence, it is not permitted to use a vendor (other than Amazon FBA) for dropshipping.

Dropshipping on Amazon can be challenging for sellers with a smaller margin when you take into account that they take 15% of your sales. You are halving your margin on goods sold through Amazon if you start with a 30% margin.

Amazon Selling: Pros and Cons

Third-party merchants abound on Amazon, and with the appropriate approach, you too can join the ranks of the prosperous ones. But it doesn’t imply there aren’t any disadvantages to take into account.


  • Even if you’re a novice, being an Amazon seller is simple.
  • You can earn from the Amazon collaboration if your product is unique and has a respectable profit margin.
  • Given the volume of traffic that Amazon receives
  • Low advertising expenses
  • No need to keep stock Downsides


  • Sellers can take over your listings. They list fake goods using your authentic Amazon Standard Identification Numbers (ASIN). All of your marketing efforts are wasted on those sellers, and you receive all of the negative feedback for the fraudulent product on your real listing.
  • Amazon charges quickly pile up. If you don’t have a significant margin, paying Amazon could cost you that profit.
  • The consumer experience is not under your control.
  • Even if Amazon fills your purchases for you, you will still be in charge of customer service and nurturing.

You must follow the guidelines when you sell on the Amazon marketplace. You’re not as tied to specifications if you sell on your website or another platform like Shopify. The client experience and checkout procedure are more in your hands. You may take use of the Amazon marketplace without only selling there because several platforms, including Shopify and BigCommerce, support omni-channel retailing.

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